Lessons from Salon : ContentBiz.com : Practical news and Case Studies for publishers and aggregators selling and syndicating text-content online.
Facts about Salon
At an estimated $2 million per year in subscription sales plus an additional estimated half a million in Day Pass ad sales, that 20% of gated content is now contributing roughly half of Salon's total income.
Lessons from Salon:
Lesson #1. Bells & whistles don't work unless visitors really, really like you
Lesson #2. Spend some energy on renewals
Lesson #3. Maximize promos when the fish are biting
Lesson #4. Day Passes can be a major production pain, but sponsors adore them
ContentBiz.com : practical news and Case Studies for publishers and aggregators selling and syndicating text-content online.: "4. Day Passes can be a major production pain, but sponsors adore them"
At an estimated $2 million per year in subscription sales plus an additional estimated half a million in Day Pass ad sales, that 20% of gated content is now contributing roughly half of Salon's total income.
Lessons from Salon:
Lesson #1. Bells & whistles don't work unless visitors really, really like you
Lesson #2. Spend some energy on renewals
Lesson #3. Maximize promos when the fish are biting
Lesson #4. Day Passes can be a major production pain, but sponsors adore them
ContentBiz.com : practical news and Case Studies for publishers and aggregators selling and syndicating text-content online.: "4. Day Passes can be a major production pain, but sponsors adore them"
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